Happy July Loves!
We hope you're relishing the joys of our favourite season.
We've been busy working on some new wonderful projects, including our High Summer Capsule Collection - a mini collection of pieces, incorporating our iconic Ankh embroidery with 2 new summer silk colour-ways and some new styles too. It will be available by pre-order only for a limited time. We'll be launching the collection in mid-July, so do look our for updates on our launch date on social media and via our newsletter.
Alongside the capsule, we're also working on our new embroidery for our next major collection, which launches at the end of September; in time for our 1st Anniversary. It is absolutely exquisite and it has taken us nearly 6 months to develop, from an idea that I'd been playing with, to the initial illustrations (created by my daughter, A'isha), to sampling with our amazing French embroidery manufacturers. In keeping with our concepts, the design explores an iconic symbol synonymous with Black and African culture. We'll also be introducing some new silk colours that compliment all tones, but especially melanin rich tones, and of course some new designs. I'm so excited to reveal all soon!
Furthermore, since our last Blog post, we've gained our first stockist!
When IHUOMA was just an idea on a vision board in 2017, I visualised seeing our lingerie and loungewear pieces stocked in some of the most desirable boutiques, offline and online and department stores around the world . Fast forward to 2021, 6 months into launching, I am so happy to say we have gained our first US stockist!
is a LA based online luxury lingerie boutique founded by Jordyn Higham. Asiya Lingerie
strives to share some of the best lingerie collections from all over the globe, and I'm delighted to see IHUOMA
as part of their exquiste offering. Their mission to make women feel sexy & powerful - resonates strongly with our ethos and we're looking forward to offering more from IHUOMA
at Asiya Lingerie. So if you're Stateside, you can now purchase some of our core Divine Feminine
pieces directly from Asiya Lingerie.
... & Finally, our 'Divine Feminine' Collection is still making waves and and its been so wonderful to see images of our wonderful customers wearing IHUOMA on social media.
In this blog post we're showcasing the beautiful 'Lingerie Evangelist' @loungeandlibation
who sent these photographs of her in her Mawu Copper set and Asase Ya Chocolate Kimono
as well as our Divine Feminine Embroidered Body
. She looks absolutely breathtaking! It means so much to see gorgeous women in IHUOMA
pieces and to hear how happy you all are with your purchases.
Thank you so much for your continued support and for reading our latest July Blog post.
Wishing you a wonderful month ahead.